Client: humangear

What do you do when you have the world's leading silicone travel tube? Create a better one.

goToob+

humangear is the manufacturer of a category-changing product, the GoToob, but after years on top the knock-offs came calling. Some organizations would resort to litigation or cost-cutting, but humangear doubled down on their design and decided to innovate to remain on top.

locked and loaded

The standout feature for the new GoToob is the additon of the LoopLockTM. This "bail" flicks out on a ball and socket joint and can be securely flipped over the top to prevent accidental leaks during transit. When finished the lock nestles discreetly back into the collar.